Some companies may increase their visibility by developing interesting pages on popular social networking sites while others, with a bit more room in their promotional budget, may engage more patrons by orchestrating guerrilla advertising campaigns that consist of videos online. In some situations, these resourceful efforts may deliver the results, but if you truly want to see more tangible results from your promotional campaign, use a list broker that provides a business email list.
The key to making your emails into veritable money is to make sure your list broker can give you quality targeted marketing lists with pertinent addresses, phone numbers, and of course, email lists that match your type of market. Once you’ve got the needed data, you’ll want to be sure that your email possesses a dynamic message that appeals to your target audience. Your email marketing campaign will fail to engage your audience if it’s only generic. This is truly plausible even if you’ve been able to send the emails out to your target audience.
Marriott International doesn’t forward generic emails. Instead, the hotel chain optimises its messaging for mobile devices, incorporates emails with its Facebook page, and also intends to use an automated, data-driven, real time marketing strategy. To date, one fourth of those who’ve received emails from mobile devices have visited the hotel’s website. FedEx apparently plans to use transactional emails to cross- or upsell to its customers. Some other brands, like Orbitz, an online travel company, uses an entirely filtered kind of demographic and psychographic information that's been known to send out email campaigns to just 10 people.
Your email campaign doesn’t need to be that enhanced though. Because with the estimated numbers pertaining to email revenue, you’d want to take full advantage of this channel’s value. As outlined by Forrester Research, email promotion is expected to bring in $1.7 billion in revenue in 2012 with a plausible 10 per cent annual growth until 2016.
Clearly, email is a source for making it huge in business. And your business would gain even better by obtaining a targeted marketing list from a trustworthy list broker. Indeed, information is power and knowing, as the saying goes, is half the battle. So, don’t just acquire the right emails and the right addresses. Attract new leads and continue a loyal market by making dynamic and involving email marketing campaigns.