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There is no doubt how convenient these days have become because of the internet. It has provided a library of tools as well as opportunities which would not be possible provided the world has only the traditional business model to draw inspiration from. With how building businesses have become easier, cheaper, and faster, it is only right for entrepreneurs to make the best of these opportunities for their growth. 

How one internet marketing mentor, Jenny Jordan, has succeeded thanks to the online marketing, is certainly one case to get inspired by. In the past, she encountered different problems and one that has turned her life upside down, her husband getting into an accident. That event turned her immediately into a breadwinner which for some would be too devastating to take. The nice thing about her, instead of drowning herself in misery, she focused on empowering herself and viewed everything as a challenge. Thanks to her renewed strength, she is enjoying a growing base of customers and followers, more importantly helping them find their success. Her secret? Solid and proven marketing strategy. 

If you are planning on investing in this venture, you will encounter different experts recommending various marketing strategies. But what really makes effective online marketing strategiesWhen choosing your own, make sure you choose the kind of framework that suits your brand. They may differ however they have some characteristics in common. Listed below are just some of these characteristics.

1. Based on market research. When choosing your marketing strategy, your primary focus should be your target market. This refers to your customers, their common issues, and how you can help to solve it. Starting from this information, you will get down to creating an effective solution for them and eventually your very own online campaign.  

2. Deliver your message. Because there are different channels to choose from in making use of the internet such as social media, websites, affiliate links, display marketing, email marketing, press releases, pay-per-click advertising, viral content campaigns, etc., it is important you use the right channel to deliver your message. 

3. Delivers measurable results. An ideal marketing strategy is one that can deliver measurable results. Make sure your gaining brand awareness, popularity, and different strategies will get you more paying customers, increase your sales, and achieve the level of returns you have aimed at.




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