Go over the different blogging 101 resources and most of the experts, if not all, would tell you that the key to successful Internet marketing is not your marketing techniques – it is your content. Once you decide to bring your business online, you immediately secure your content. Basically, your website should contain images, videos and of course, articles.
Images
An image can tell a thousand words but a high quality image can tell a thousand words better. Use images in good quality and with relevance. You want to be as engaging as possible so you need to present images that are interesting, colorful and perhaps, entertaining.
Videos
When you speak of entertainment, it is the primary task of videos. Actually, an informative video can easily be ignored compared to an entertaining one. Since you want to inform through your clips, make sure that your video is both informative and entertaining.
Articles
They say that you can do away without professional writing skills when writing for your website for as long as you are able to send a useful message across. However, you need to establish your authority in writing if you want to gain credibility as a business. Establish your authority by claiming expertise in your choice of language.
The same things should be observed when preparing your bid presentation. Swerve from the plain and traditional by making your submission a lot more engaging. You are going to be in competition with a hundred more companies who are interested in the same client. You want to stand out and win the bid.
Outsourcing your bid management services are a lot more beneficial. Companies who have done this have become more efficient in their internal operations because they are able to save time, money and effort from having a reliable firm to do the full tender process and provide support for the bid presentation.
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